PR & communications
Are you planning to change the image of the company?
Do not run social networks so as not to catch a wave of hate?
Want to know what your competitors think of you?
Dreaming of being invited to speak at conferences?
Don't know what customers are saying about you?
Or does no one know anything about you at all?
If you almost everywhere answered “yes”, then you are exactly at the right place.
What do we offer?
PR-strategy
Strategic communication planning, including a detailed audit of competitors and current activities, communication scenarios, channels, formats and content options.
What you are getting?
Audit 360
Evaluation of the effectiveness of current communications, analysis of competitors
Channels
List of effective channels and potential brand ambassadors
Content
Content formats and
brand’s tone of voice
brand’s tone of voice
Stages of developing a PR-strategy
1
Dive into the client business
We conduct market research, determine goals and a starting point
2
Research your competitors
Analyze your competitors to identify benefits and unique key messages to focus on
3
Determine the target audiences
We reach the right audience depending on the goals of the PR campaign. We study the problems and expectations of the target audience and form key messages
4
Forming a strategy
We form a strategy for a complex of channels
5
Presentation
Make a detailed presentation for the client, discuss problematic points, and support at the stage of implementing the strategy
Anti-crisis campaign
Formation of a guide for responding to crisis situations from outside and inside the company with step-by-step instructions for top management and brand owners.
What you are getting?
Final solution
Strategy for overcoming crisis situations
Guide
Creation of anti-crisis response guide
Recommendations
Recommendations for the further autonomous development & improvement of the program
Stages of developing an anti-crisis program
1
Dive into the client business
Analysis of crisis situations in the history of the brand
2
Research your competitors
Compiling a list of newsworthy events from the outside world, which should or should not be responded to in the information space on behalf of the company
3
Presentation
Make a detailed presentation for the client, discuss problematic points
Info field audit
We will evaluate the effectiveness of the company's communications over the past six months. We will analyze competitors, suggest which tools are best suited to solve your business problem. Will analyze the current tone-of-voice
What you are getting?
Brand image
Tips for creating a tone-of-voice that matches the desired brand image
Content analysis
Content analysis and recommendations for its creation and placement in order to achieve the desired goals
Recommendations
List of do's & dont's of content writing
Stages of developing
1
Audit
Find out what is happening in the required information field. Analyze what, where and how your competitors write
2
Analysis
Analyze the publications of competitors in terms of newsbreaks, platforms and tone
3
Consulting
We will show you what to focus on and how to stand out from competitors, we will indicate the points of development of communication in the company
Building a PR department
We will help you form a team that will implement the recommended strategy. Analyze and control the team's activities during the agreed period.
What you are getting?
Team
A team that will create content and implement a communication strategy
Assessment
Professional assessment and control of the team’s activities in order to achieve the desired result
Recommendations
Recommendations for team work in the form of a step-by-step guide
Stages of building a PR department
1
Hiring
Formation of a vacancy to hire a team
2
Interviewing
help with interviewing process
3
Instructions
creating step-by-step instructions for the team to work
4
Performance evaluation
Performance evaluation and subsequent revisions/recommendations
